Do you think your electronic distribution strategy has more potential but do not have a comparison? And are you sure that your hotel is available and bookable at the right price with appealing content throughout the most profitable channels?

Based on deep industry insight, h2c has the expertise to examine the state of your hotel’s distribution performance by uncovering performance gaps throughout all relevant channels and media. H2c’s Distribution Health Check can identify potential areas of improvement, highlight best practices and provide an implementation plan & guidance for corrective actions to tackle any inefficiency. The findings of the Health Check flow into an easy to use implementation plan – the hotel also has the option to make use of h2c’s implementation support.

The Distribution Health Check includes the following modules:

Search Engine Optimization – Performance evaluation of the hotel’s website, including recommendations for driving traffic to the hotel’s most valuable distribution channel

OTA Market Potential Survey – Identifies Online Travel Agencies with high potential for the hotel’s most relevant source markets (selected OTAs are in addition to utilized OTAs)

GDS Spot Checks – Check of booking critical content, including alignment/optimization

Pricing & Packaging Strategy Check – Evaluation of the hotel’s online price and product strategy versus its competitive set and recommendations for alignment

Services of h2c are highly customizable and will be adapted to the needs of our client. For further information please click here.

About h2c:

Focused on interactive travel and hospitality marketing, h2c’s team of experts stand for unbiased industry insight, innovation, customized solutions and distribution profitability. H2c is committed to improving its client’s competitive positioning by aligning strategy, technology and processes for optimal performance.